Programmes

Anyone can get and give a Referral when there are enough of them - but it is the action you take with education, support and immersing yourself that makes a whole difference.

Referral Success Part I

Are you satisfied with your referral rate at present? Are they the referrals that bring you the right business from your target market of clients – the clients with whom you like to work? Business owners understand the value of referrals; however, they often have little or no control over their referral rate, and they may even have no referral plan. For businesses that are looking for a continual pipeline, Referral Marketing is simply the most effective form of marketing.

During the Referral Success workshop, you will be introduced to the concept of developing a strategic referral network. You will learn who should be in it, how to find them, and how to motivate those people to refer business to you. What's more, the higher the quality of the referral, the less price sensitive it is. This class will open your eyes to the possibilities of generating more sales in less time by doing business by relationship. Unless you can find more time, and work harder than you already are, you can't afford to miss this class.

Referral Success Part II

Business owners today can no longer sit & wait for people to walk in the door. Now, more than ever, referral relationships are paying off big for those who have them, and leaving far behind those who don't. Would a strategy for generating consistent, predictable, high quality referrals be of interest?

In this session, you will learn how to harness the power of your EBM, Emotionally Based Message, to ensure countless high quality referrals. Turn up your referral radar by learning how to respond to questions & comments such as: “What do you do for a living?”, “How’s business?”, Or: “If I can ever help you, please let me know.”

Lastly, learn an easy four-step process that will kick your referral marketing into overdrive.

Certified Networker

The Certified Networker programme is ideal for business owners who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency by means of proven referral marketing approaches.

The programme's customised curriculum is designed to provide business professionals with tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the programme with their own customised referral-marketing plan. Certified Networker III is taught in a series of 13 interactive modules, designed to give participants a complete overview of the referral marketing process, along with requisite skills and a plan that insures continued success.

Business owners today can no longer sit and wait for people to walk in the door. Now, more than ever, referral relationships are creating opportunities for those who have them - and those who don’t are being left far behind.. Would a strategy for generating consistent, predictable, high quality referrals, be of interest to you? Turn up your referral radar by learning how to respond to questions and comments such as: "What do you do for a living?" … "How's business?" … "If I can ever help you, please let me know."

“With Phillip’s practical approach in resolving the concerns, I have seen immense growth not only in my business but personally as well. I strongly recommend you to have a coffee meeting with Phillip for striking the right balance in your work and personal life.”

Niraj Agarwal

Founder, Digital Assist.

Referrals for Life

You have now created a Referral Marketing Plan. This programme guarantees a return on investment based on your previous year’s business gained by referral. Working with Phil to ensure that every aspect of your plan remains in focus, there’ll be a monthly check, in class, with other likeminded people. Supporting each other, you will be learning, sharing, and growing your businesses together.

I will be supporting you to ensure a focused approach for a continual pipeline of new business, incorporating Certified Networker.

Coaching

This is a 90-day planning programme, taking your business to the next level. It is not whom we know, but how well we know them, that will make the difference. Together, at a time each month that is best for you, we will review your referral-marketing plan and continue to take your company forward.

The Coaching structure ensures continued support with Referral Marketing, using the techniques from Certified Networker and the planning from Referrals for Life, ensuring the ultimate in growing your business by referral.

All of these programmes have been developed over many years, providing continued success for those who have the desire, the motivation, and the need, for lifelong learning as a part of their development.

Referral Marketing is simple – it's just not easy.

I look forward to hearing from you. Phil.

“I would like to take this opportunity to say a big thank you to Phil Burton for his continued support to Asentiv.

For some time now Phil has been the primary trainer and coach to Asentiv for national franchisees goal planning and setting of their 90, 60, and 30 day plans. The advice he has given has either dovetailed or reinforced the need for us all to be continually looking and planning our short term goals to reach our long term vision. Phil has the ability to understand not just what will make you successful in business in general, but what will help you in the culture you are in right now. It was important to hear a voice that came without any business spin that I could trust, and he has provided a willingness to keep us all accountable with complete openness. Phil has showed content expertise, emotional intelligence, a willingness to connect, an honesty in assessment, and an ego-free launching pad.

Thank you Phil you make a difference!”